2025 Wellness
As a society we’ve developed the habit of looking back on the previous year and making plans for the next and asking ourselves some important questions going forward. I’ve taken the track of making a learning list. My family and I decided on what we want to learn in the next year. I’ll share! This year I’m going to continue to pursue Craniosacral therapy as a certification and do a deeper dive into ZenBodytherapy®. I also want to learn more movement modalities in Yoga and QiGong, and for fun, I’m going to pick up the mandolin!
As an entrepreneur, I have the habit of keeping a journal, and sometimes several for different topics. I keep a journal that is for my massage practice and it’s helpful as I comb through ideas for marketing, new treatments, things I want to learn, and how I can grow or maintain what I have.
As I enter 2025 with 32 years in the healing arts, and 26 years of being a massage therapist, I am looking at where I’m going with a lot of excitement. I decided I am going to share my journal questions to see if they might be helpful to you on your healing arts career path. I also decided to add a few that I’ve used in years past that were helpful to my career growth.
Who is my customer today, and have their needs or desires changed? If so, am I keeping up with what they want from a bodyworker?
Is my location working for me?
Should I hire someone or rent part of my space to someone?
Should I add a retail element to my space?
Do I have any treatments on my menu I no longer enjoy or are not selling anymore?
What are other practitioners in my region doing that is selling well?
How many friends do I have who are massage therapists?
What is new in the field of research I’ve not read yet?
What books should I be reading?
What modalities interest me the most?
How much am I spending on marketing and is it working for me?
Should I offer different or new discounts?
What marketing efforts are my colleagues using that work well?
And most important:
What am I doing to maintain my physical strength and health for the longevity of my practice?
How am I seeking healing for myself?
How many massages do I get in a month? And is that number consistent with what I would recommend to me if I were my massage client?
